Ultra-decorative initiation jewelry is Gen Z's wet dream and the industry's true nemesis. People crave large crystals, but piercers...? They're all over the place. WHAT IS THE PROBLEM? Fortunately (?), we're moving with the times, and piercing has imperceptibly transformed from an underground symbol of rebellion... into a regular branch of premium jewelry . Is this good or bad? It's hard to say for now, but it's certain that new ideas also mean new challenges. Decorative in