If you see this, change studios! It's a total red flag! Run away from piercers using black studs! Or how chilling stories about paint peeling and color flaking have influenced the perception of a really nice PVD technology. Rightly so? Well, as is often the case in our industry... What is PVD? PVD (Physical Vapor Deposition) is a technology (!) that deposits a very thin layer of metal or metal compound in a vacuum chamber, rather than the material or color of the earring. PVD